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Role of Perception in Decision Making

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Role of Perception in Decision Making (1050-1400 words). Address the following topics:

1. What is perception?
2. How can a person's perception of others impact an organization's behavior?
3. What are the positive and negative effects of using perceptive "shortcuts" when judging others?
4. How are decisions in real world organizations actually made?
5, How can our perceptions shape ethical or moral decisions?

Include proper citations and list references in APA format.

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Interesting research topic for your paper. As all academic papers, this paper will include an introduction, body, and conclusion. One approach to help you with an essay-type question like this one is to answer the individual questions, which can act as a tentative outline for your paper, and from which you can draw on for your final response. This keeps within the BrainMass policy for OTAs NOT to complete assignments or parts of assignments for students. This is the approach this response takes. I also attached two extra resources for consideration and an excellent APA resource for referencing and citations.


1. What is perception?

Perception is the process of acquiring, interpreting, selecting, and organizing sensory information. We gather information about the world and interact with it through our actions. Perceptual information is critical for action. Perceptual deficits may lead to profound deficits in action (en.wikipedia.org/wiki/Perception) and have profound effects on these impacted by these actions. Perceiving is sensing or becoming aware of something via the senses

2. How can a person's perception of others impact an organization's behavior?

Perception is the procedures by which we try and interpret information about the environment that surrounds us. The perceptual process has several characteristics that help us understand the world and others, which impacts the organization's behavior either positively or negatively. It can have a profound negative effect on organizational behavior, especially when the two last points below occur. These perceptual characteristics include:

· Feedback about others and ourselves
· Not always based on true picture of reality
· We behave as though our perceptions are real (http://www.armystudyguide.com/content/powerpoint/EO_Presentations/perceptions-process-and-s-2.shtml).

Thus, a person's perceptions of other's impacts an organization's behavior through influencing the decisions and judgments made by the employees who make up the organization. The employee's behavior towards others reflects the organization culture, which in turn effect's the overall organization's behavior. When the perceptions of others are accurate, they most often have a positive outcome, with people treating others with respect and understanding. On the flip side, however, when perceptions of others are not based on a true picture of reality (e.g., based on assumptions and stereotypes).

In other words, how people perceive others has a powerful impact on organizational behavior. Because all behavior is reciprocal, one incorrect perception about another person's intentions (e.g., she did that because she doesn't like me, ...

Solution Summary

By addressing the questions, this solution discusses the role of perception in decision-making. Supplemented with extra resources on decision making.