Heuristics and Bias
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Your firm is hiring a new marketing manager. You and one of the other senior managers have been interviewing candidates.
A candidate just completed the interview process and has the following skills, background and characteristics:
Hispanic Woman
Masters Degree in Marketing
Extensive and positive references
Worked in a similar position with a competitor for the past 20 years
You are very pleased with this candidate and feel she meets and exceeds all the requirements for the position. Your co-worker, the other manager, disagrees and rejects the candidate. When you ask "why," he refuses to provide specific rationale and only states that he does not think this person is a good fit and that the search should continue. You repeatedly press the issue to find out why; however, your fellow manager will not divulge or discuss any of his rationale and simply repeats he does not think this candidate is a good fit.
Your goal for this paper is to provide analysis and be persuasive.
Based on your review of this situation answer each of the following questions in your paper:
1.Which type(s) of heuristic(s) may be present in formulating your co-workers opinion? Explain how you came to your conclusions (support your findings).
2.Are there possible legal and ethical implications that can result from making a hiring decision based on your co-workers opinion?
3.After your analysis for parts 1 & 2 (above) what would you say to your co-worker and what would you need to tell him to persuade and convince him that this person is right for the job and should be hired? Your goal here is to "persuade."
APA Resources are available in the APA Citation Center in the Library.
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Solution Summary
The response addresses the queries posted in 1090 Words, APA References
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The response addresses the queries posted in 1090 Words, APA References
Heuristics & Bias: Analysis
Introduction
The situation in the case relates to a Hispanic woman, as she in spite of possessing all the qualifications for the position of a Marketing Manager, was not selected for it. The paper will explain the facts that are related to this case. It discusses the possible reasons for which the Hispanic woman was not selected. I along with my senior manager interviewed various candidates for the post of marketing manager and found a woman, who fulfilled all our requirements and also had relevant experience in the field.
But my Senior Manager discarded that female candidate, in spite of her good qualifications and experience. He did not even give any reasons for discarding that Hispanic woman. But certain Legal and Ethical Implications can be attached with such a hiring decision of the Senior Manager. It might be possible, that the Manager is influenced by some racial, cultural or national aspects and considering them, he might have rejected the female candidate.
Heuristics that formulated Co-Workers Opinion
Heuristics help in decision making in the organization and is based on the analysis of the past happenings and activities. They help the people in making quick decisions related to certain problems. Though they provide quick judgments; but can also lead to certain faults and misapprehensions. There are three important types of Heuristics viz. Representative Heuristic, Availability Heuristic and Anchoring & Adjustment Heuristic. All these are very useful for arriving at various conclusions and decisions. They are rules of thumb, for taking important decisions and helps in providing tentative judgments (Gilovich, Griffin & Kahn man, 2002).
In the case of the Hispanic woman, the Senior Manager's decision is influenced by the Availability ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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