Marketing manager interviewing for a new job
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You are a marketing manager interviewing for a new job at a large automotive company. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decide to study the company as well as some of the company's future marketing ideas. One of the company's ideas is to phase out its large, profitable SUV line of automobiles to focus on smaller, more fuel-efficient cars.
Describe the pros and cons of this marketing idea proposed by the company from the both a financial and non-financial perspective.
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Solution Summary
You are a marketing manager interviewing for a new job at a large automotive company. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decide to study the company as well as some of the company's future marketing ideas. One of the company's ideas is to phase out its large, profitable SUV line of automobiles to focus on smaller, more fuel-efficient cars.
Describe the pros and cons of this marketing idea proposed by the company from the both a financial and non-financial perspective.
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The cons of phasing out the SUV line are that it provides profitability to the organization and shifting to smaller more fuel-efficient cars will be less profitable per unit. When phasing out a product that is profitable one should be sure that market conditions support this ...
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