Pros and Cons of Focusing on Smaller Cars Over SUVs
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You are a marketing manager interviewing for a new job at a large automotive company. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decide to study the company as well as some of the company's future marketing ideas.
One of the company's ideas is to phase out its large, profitable SUV line of automobiles to focus on smaller, more fuel-efficient cars.
Describe the pros and cons of this marketing idea proposed by the company from the both a financial and non-financial perspective.
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Solution Summary
This answer provides a disscussion on the issue of SUVs vs. small cars from both the financial and non-financial views in 190 words with a reference.
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The pros of this idea from the financial perspective are that higher prices can be charged for smaller and more fuel efficient cars as the demand is higher for such cars. In addition, the non financial reasons are that the demand for more fuel efficient cars is increasing and will ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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