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Consumer Behavior: Integrating Charity and Corporate Performance

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The company for which you work wants to integrate its philanthropic charitable giving with its own corporate performance. Explain how this can be accomplished, and discuss how consumers might respond to this effort.

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Explains how to integrate a company's charitable giving with its corporate performance.

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In order to be able to integrate its philanthropic charitable giving with its own corporate performance, the company will need to ensure that the company's operations are aimed at sensitizing every employee about its ...

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