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Marketing manager for Mothers Against Drunk Driving

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How could a marketing manager for (a) the Mothers Against Drunk Driving (MADD) anti-drunk driving campaign, (b) a deodorant, or (c) a restaurant chain of sub shops use consumer perception to create a national advertising campaign?

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The expert examines marketing managers for mothers against drunk driving.

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A marketing campaign for Mothers Against Drunk Driving would use the consumer perceptions based on accidents and tragedy brought about by driving drunk. The point of the campaign would be focused on showing people the effect of drunk driving is often death or serious injury. Using real life people who have suffered permanent injury is one aspect that could be used.

Drivers who have been in accidents caused by their drinking and ...

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