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Creating a marketing campaign for MADD

Assume you are a member of a designing company. Your project manager assigns your team a new project:

"Congratulations team! You have been awarded the new promotional campaign for Mother's Against Drunk Driving (MADD). MADD is looking for facts and motivation. The goals are to increase awareness of this national problem and the resulting consequences."

Your assignment is to choose a motivational direction, describe your approach, and justify why you selected that direction. Prepare a report on your findings, conclusions, and ideas.

Visit http://www.madd.org/home/ for more information about MADD.

Solution Preview

I can't actually write the paper for you, but I can provide you with my idea, and then you can formulate it into your report.

MAAD is an organization that works towards preventing drunk driving which is a deadly activity.

From the MAAD website are these stats:
In 2007, an estimated 12,998 people died in alcohol-impaired traffic crashes
Three in every 10 Americans will be involved in an alcohol-related crash in their life

However, this is an interesting fact that might be a good motivational approach:

Over 1.46 million drivers were arrested in 2006 for driving under the influence of alcohol or narcotics. This is an arrest rate of ...

Solution Summary

This posting firstly provides information on MADD, and then proposes a unique and interesting marketing approach for the origanization.