Technology Escrow: Intellectual Property Management
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I am working with a study team to market a new product campaign for Technology Escrow: Intellectual Property Management for a national bank chain. One of the pieces I am struggling with is in the identification of ethical challenges that the bank would face in creating a campaign for this new service.
I am struggling with this particular concept and need a solid explanation. Can anyone help me? Thank you.
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Solution Summary
This solution discusses the marketing of a new product campaign for Technology Escrow: Intellectual Property Management for a national bank chain. It also examines ethical challenges that the bank would face in creating a campaign for this new service.
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