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    Research Methodologies for a Marketing Campaign

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    XYZ, Inc.'s executive management team has decided to market their top-selling product to China.
    As the marketing manager for XYZ, Inc., prepare a response in which you:
    1. Analyze the various research methodologies and resources available to you for China.
    2. Identify which research methodologies and resources you will use in creating XYZ, Inc.'s marketing campaign and justify your selections.

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    Solution Summary

    A 9 page Word document outlines several research tools available in China as well as which of them and what resources will be needed for marketing, in table form.