Purchase Solution

Selling in Brazil

Not what you're looking for?

Ask Custom Question

Executive management group has decided to market their top-selling product to brazil. As the marketing manager for this group, I have been asked to analyze the various research methodologies and resources available to me in Brazil. I have been asked to dentify which research methodologies and resources I should consider using in developing a marketing campaign and explain why.

Purchase this Solution
Solution Summary

600 words solution with references

Solution Preview

The response addresses the queries posted in 786 words with references.

//Before writing about the research methodologies and the available resources, we have to first understand about the marketing research and its significance. So, firstly, we will write about the marketing research and the significant classification of various research methodologies as per the directions.//

Marketing research is a kind of business research. There are several types of research methodologies like Co relational, casual research, survey, ethnographic etc. Research methodologies define what activity of research is, how to proceed, how to measure progress, and what constitutes success. These research methodologies can also be classified as quantitative research methodologies and qualitative research methodologies. Examples of Quantitative research methodologies are co relational analysis, surveys, and experimental. Qualitative research methodologies include interviews, participant observation, ethnographic strategies, questionnaires, field research, etc. In addition to this there can be other research methodologies also like case study, analysis talk, comparative method etc.

Correlational method tries to establish any relationship between two or more variables whereas casual comparative method tries to determine any cause effect relationship between a group of individuals. It is worthy to ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
Recent Feedback
  • "Thank You so much! "
  • "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
  • "great job. I will need another help from you. "
  • "first class!"
  • "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution
Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

View More Free Quizzes
Related BrainMass Solutions

  • Solution to "Global Business Environment" question

    The price of average book sold in Brazil comes R$ 30 which is very high, as the amount of production is less in comparison to the selling (Mota, 2005). Technical books are priced higher in comparison to fiction books.

  • Brazil: Entry Strategy

    Grupo Pão de Açúcar also has experience and expertise of selling electronic products.

  • Marketing Communication Mix for Product Launch

    Brazil is more collective (see scores below in comparison to United States).

  • Considerations for Product Promotion in Brazil

    Pricing a package of small size diapers in Brazil, at $6.50, may not allow the firm to profit from selling the product in Brazil.

  • Brazilian Capital Accounts

    The company is selling in Brazil and therefore is receiving Reals that either must be exchanged back into US Dollars or used in Brazil.

  • Research Methodologies Paper

    s executive management team has decided to market the organization's top-selling product to Brazil. You are the marketing manager for XYZ, Inc.

  • Walter Meier JET International Expansion

    In this option selection of distributor would be of utmost priority as revenue growth for Walter Meier would depend on size of the distribution partner and its capability for selling WMMA products.

  • Out-Licensing Proposal

    The selling and distribution rights can be assigned to local wholesalers and retailers. When manufactured and sold in Brazil, Citofem Liquid cytology medical device will be packed in blue and will be branded C-Fem.

  • product needs assessment

    Prepare a 1,050- to 1,400-word outline and a 5- to 7-slide summary presentation illustrating the following: I selected this idea: taking a personal growth company selling seminars and books to Brazil.

  • Alternative Financing Arrangements

    I need to discuss at least three alternatives in no more than 400 words. Brazil is the fifth largest country in world. Brazil is the world's tenth largest economy at market exchange rates and the ninth largest in purchasing power.

View More Related Solutions