Select a product and a country for a global business venture. Conduct a regional, country, and product analyses for your new global venture. Prepare a 1,050- to 1,400-word outline and a 5- to 7-slide summary presentation illustrating the following:
I selected this idea: taking a personal growth company selling seminars and books to Brazil. Personal growth books by American authors do extremely well in Brazil
500 word paper and 3-4 slides on this section.
Organization and product or service analysis
The response address the queries posted in 688 words with references.
//Before explaining about the 'product needs assessment' of the target country, it is necessary to have knowledge about the Organization. One should know about the organizational background and products offered by the Organization, which further will assist in analyzing the target needs in an effective manner.//
Raven Publishing Company
This company was established by Mr. David D. Lyon in 1996. The company sells books, as well as, seminars throughout the world. Books and seminars are specifically based on 'configuration management' that assists the consumers to gain an in-depth knowledge about the main aspects or concepts of the configuration management. Description of the best selected practices on configuration management is offered by this publication company of the US. Books and seminars of this company are based on in-depth study of the fundamental concepts and principles that are pertinent for analyzing configuration management. So, this company is selected for developing a business venture in Brazil. It is a personal growth company that sells seminars and books throughout the world.
Books published by this ...
Product needs assessment review are determined. The global business venture products are analyzed. The response address the queries posted in 688 words with references.