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Risk Assessment Research and Marketing

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In marketing, what could happen without risk assessment research?

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Solution Summary

This solution outlines the importance of risk assessment research in marketing. It includes examples and several links to help students.

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Risk assessment is important in marketing in that you take into account the perceptions, expectations, needs, and wants of the customer. If you are marketing a product you want to know in advance of any potential problems you might have with the product, not only in regards to the safety of the product when used as intended but also evaluating the product when used with actual consumers. It is important to be ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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