Explore BrainMass


Marketing: Explain Peter Doyle's theory

Explain Peter Doyle's theory that marketing will not mature as a profession until it can demonstrate the impact of marketing on shareholder value. Do you think that Doyle is correct or incorrect?

Products & Product Marketing

Consider the following scenario: Develop a written proposal outlining a specific product or service idea you have as the product manager for Triangle Solutions. Triangle's company type and product area have been left unspecified in order to allow you creativity in invention of your own product ideas and exploration of areas

Contemporary health care issues, American Health Line database

Question 1. Contemporary health care issues. Critically review the first three chapters of the documents(see link below). How might scholar-practitioners use these databases to measure health care marketing dimensions?  http://gradworks.umi.com/3345039.pdf  http://gradworks.umi.com/3313181.pdf Question 2

Differences between Secondary and Primary research

(1)Distinguish between probability and nonprobability samples. Why are nonprobability samples so popular in marketing research? Is their popularity justified? (2)It has been said that, to some degree, coding of open-ended questions is an art. Would you agree or disagree? Why? (3)Please compare and contrast the difference

Marketing often been defined as satisfying customers' needs

Marketing has often been defined in terms of satisfying customers' needs and wants. Critics maintain that marketing does much more than satisfying customers' needs and wants; they argue that, in fact, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend m

Are 4 Ps Enough for all Marketing Situations?

Some marketing experts believe that 4 Ps are not enough for all marketing situations. There is a strong need to add more Ps to cover all kinds of situations. What do you think about their this believe? Please include references.

Most Effective Advertisement Ever Seen

Describe what you consider to be the most effective advertisement you have seen or heard in the last year. Also detail why you consider it effective from a marketer's perspective.

Principles of Marketing Products

Do you think if a product promotion has reached you for a product that you might potentially be interested in and the price seems "too high" then the target market in this instance has been missed or perhaps some part of this strategy is price conditioning with end consumers ? Reference: Acquisti, Alessandro and Varian,

Master of Business Administration - Marketing question

Environment or Strategy? While McDonald's origins go back to the 1950s, the majority of their growth (and indeed other fast food companies) has been achieved from the mid-1970s onwards. In this time period the social environment quickly changed as more duel-income families emerged. The change meant that families quickly becam

Evaluate Marketing Website for Kraft Foods

Evaluate Marketing Website Assignment: Access the following Website: http://www.kraft.com/default.aspx Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel c

essential evaluation criteria for marketing messages

What are the essential evaluation criteria for marketing messages in your industry? Does what is most important vary from industry to industry, or is it consistent across all marketing endeavors? Explain and justify your answer.

Marketing Question

Please help me identify and explain at least one example of a marketing technique or practice that is acceptable when directed at adults but not at children. Avoid examples dealing with alcohol, cigarettes, or other products that cannot be sold to children. As a marketing professional or business person, what principles will you

Website owner's liability for information

International marketing: 1. Discuss the issues of a Web site owner being liable for information posted on the site 2. "Too much emphasis is usually laid - by Chinese policy makers as well as by foreign business-people - on China's strength as an export machine. China is so big that its economic potential might more usefully

Marketing Concept Testing: Alpha error, beta error

See attached file. When should a marketing manager (1) rely on intuition (that is, proceed with a new product idea or try a new retail format without marketing research), or (2) rely on concept testing (testing (a) the idea and/or (b) the prototype)? The readings suggest that testing concepts when they are in the idea stag

Estimating the ROI for Marketing Activities

Can you help me get started on this project? After reading attached *PDF* file... The Situation A firm decided to drive sales by building customer relationships rather than drive sales by advertising. It formerly treated the amount it spent on advertising as an investment that generated sales. By multiplying the gross

Introduction to and Fundamentals of Strategic Marketing

You are to define each of the factors your VP of Marketing asked you to review analyze how your Company's products respond to changes in those factors, then defend your position in terms of the current market(s) for the product. Company is Burberry or Coach You need to consider the ways in which the market for your designe

Strong recovery from an error or service failure

(1) "When a service firm makes an error, a strong recovery will create an even stronger bond than if service had been smooth all along." This statement has been challenged by research but some service marketers believe it is true. Provide one example from your own experience that suggests this statement is true OR false. OR G

promotions and their impact on consumers

What types of promotions do you respond to most? Do certain promotions have more or less influence on you depending on the type of product? How do you explain your reactions? Comment on the ways in which your responses resemble those of other consumers and the ways in which they differ.

Motorcycle Segmented Markets

Markets can be segmented by the following variables: geographic, demographic, social, or behavior. If you were to select a segmentation variable suited best for the motorcycle market, which variable would you select? Justify your response

Retailers and Retailing

See the attached files. What is Retailing? Who are Retailers? Where are Retailers? Is it possible to be a "sort-off" Retailer? From chapter1, discuss at least 2 ideas to address these questions. When discussing each of these ideas... and to help us follow what you have to say, please underline one (1) keyword to delineate

How has advertising changed, and how has it remained the same?

How has advertising changed, and how has it remained the same? Pick a product you saw advertised when you were a child or teen, and discuss how it was advertised then and how it is advertised now. Is there any difference? Why do you think there has been a change? What if anything remains the same about the ads now compared wi


I wrote that, a marketer should know who the target audience is, before developing a marketing program, which includes decisions about the vehicles used for promotions and advertising. The target audience is made up of a group or groups of common characteristics, such as buying habits, income, age, gender, and level of educatio


Which strategic marketing assumptions and decisions arguably made Boo.com's failure inevitable? http://www.useit.com/alertbox/20000528_boo.html

Bad Marketing Survey Questions

Bad questions prevent or distort communication between the researcher and the respondent. In what ways can a researcher frame "bad questions?" What are some examples of what you would consider bad questions that you have seen or can imagine in a survey?