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Marketing

Export Marketing

You work for a firm that produces packaged potato chips. Your firm is interested in exporting their product to a different country. You need to select a country other than the one you live in and describe the culture of that country along with the key elements of their marketing system. Would you need to be aware of the differen

Companies doing their own research and potential pitfalls

What are some of the potential pitfalls of a company doing their own research, even if they have a dedicated research department? What are some of the potential pitfalls of hiring an outside firm, even if it is specialized in the area your company needs research? How much weight should be placed on the findings of market researc

Marketing Principles

1. How does culture influence how consumers view the different attributes of a product? Also, how does the culture in which individuals are raised have an impact on the products they buy? How can a seller use culture to sell a product successfully? Provide two examples showing how culture influences the purchasing process. 2

Preparing a Microsoft PowerPoint Presentation

Instructions: Presentation Prepare 2 Microsoft® PowerPoint® slides with speaker notes illustrating the strategy and tactics of your PR Campaign. : I need help in writing a 600-word paper integrating revised versions of my previous Learning Team Assignment. . Include the following elements in your PR Campaign

Marketing Management in global economic crisis

Could you help me with the following questions. 1. Discuss how the global economic crisis has impacted the way company's market their products/services. 2. Discuss how customers can influence the products and services provided by companies. 3. Identify ways that a company can make marketing every employee's responsibil

Introduction to Marketing

1. Recently AMA redefined what marketing is. Their new definition is as follows: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Do you agree or disagree with this defin

Reinventing Organizations Strategic Marketing Standpoint

Hello, Read the lecture that is attached and answer the question at the end What is your organization doing to reinvent itself from a strategic marketing standpoint? MKT 421 Week One Lecture A Regenerating Market Plan In a recent survey, nearly 80% of U. S. managers polled believed that quality would be a fundamenta

Advanced Marketing

In designing a marketing channel system, the marketer must understand the service output levels desired by target customers. Channels provide five service outputs. List and briefly describe each of these outputs. List an example for each level.

Marketers feel that the image of the particular channel

Some marketers feel that the image of the particular channel in which they sell their products does not matter?all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images?such as a retail store?can be critical and must be consistent with the image of

Marketing Plan

Creating an Advertising Plan. Identify pyblic relations opportunities for the product or service.

Defining Public Relations Paper

Hello. I need assistance with the following assignment: -Write a 700-1,050 word paper in which you define PR. Include in your paper: *Explain your personal definition of PR and definitions from three different sources such as the Public Relations Society of America, text books, and so forth. *Compare and contrast these

Marketing Environment Forces

Identify three (3) marketing environment forces that will impact Chocolate Bar product. Describe each force and analyze why & how it will impact the product/service. Explore strategies to overcome the threats and/or capitalize on opportunities.

Marketing Strategies Proposal

Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Prepare a 400 word proposal in which you recommend marketing strategies and tactics based

International marketing for the USA

You are the marketing manager for a U.S. based company that specializes in skin care creams (much like Olay). The company is introducting a new line of anti-aging creams (the target market is middle-aged women) in Japan and England. You are to develop an IMC to communicate with the target market in Japan and England. Use at lea

Retailing Assignment

1. Describe the wheel of retailing theory of retail competition. What is the theory?s major strength and weakness? Does this theory do a good job of explaining what has happened to retailers in your hometown? 2.You have recently been hired as the assistant manager for a large regional mall in Sacramento, California. One

Developing a Comprehensive Argument: Marketing

The purpose of the project is to come up with a product/service that will be marketed.It can be a made-up product/service or a variation of an existing product/service. The project is a relatively short project, which consists of identifying various elements of product/service. One paragraph for each element listed below. -

International Marketing Plan Brief

1) Choose a product and company that exists in the US, but has not been developped internationally, or does not exist in the country of your choice. ii) Summarize your company's vision and intended marketing strategy, including a description of the products/services/target market, and the general type of strategy that you exp

Marketing Research Conducted

I need help with the questions below. 1. If you were to conduct market research for you company, how could you identify data as invalid? If questioned by your manager about the market research results, how would you explain central tendency or the difference between mean, median, and mode? How are each of these important to

Measurement Scales Paper

Select (4) types of measurement scales from the following list: nominal, ordinal, interval, ratio, uni-dimensional, and multi-dimensional. -Prepare a paper in which describe each one of your selected measurement scales and how you would use them in a questionnaire. Be sure to properly cite your references. If you used an ele

Market Research Implementation Plan: Research Tools Paper

Hello, I need assistance with the following assignment. Prepare a paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan: Problem Identification and Project Outline. Address the following in your paper: a. Select four diff

Marketing Ground Rules and the Use of Banners for Internet Ads

I need help with the following (2) questions: 1. The first point is ground rules; they are a critical component to focus groups and when establishing the ground rules, it is important to remember that all members must participate as much as possible. However this can lead to problems with time management and can obstruct your

Measurement Scales Paper

Measurement Scales Paper Resources: University Library, Internet Select four types of measurement scales from the following list: - Nominal - Ordinal - Interval - Ratio - Unidimensional - Multidimensional I need help with a paper in which I have to describe each one of the selected measurement scales and how I might u

Marketing Decisions Affected by Environmental Factors

Please provide some assistance in evaluating the attached article concerning environmental factors that affect global and domestic marketing decisions. Looking for an explanation, the key areas being: a. Evaluate how the article's forecasts of high-level global and domestic environmental factors will affect the organization's

Market Research Implementation Plan: Verizon Inc.

I need help with a 150 word introduction for a Market Research Implementation Plan based on Verizon, Inc. will lower their FiOS Internet service. Address the following in the plan: Conduct market research concerning the selected scenario using secondary market research resources. - Locate an online resource. Identify the s

Peter Doyle's Theory

Explain Peter Doyle's theory that marketing will not mature as a profession until it can demonstrate the impact of marketing on shareholder value. Be sure to define shareholder value.

Macroenvironmental Uncontrollables

The macroenvironment contains what marketers refer to as "global uncontrollable variables." You know them by a number of names -- the economic environment, competitive environment, natural environment, political and legal environment, etc. Question: Of these and other "uncontrollables," which one(s) should the marketer be mo

Marketing

As the Marketing Manager for Cleanwipe Windshield Wipers, a manufacturer of replacement windshield wipers for automobiles and trucks, you are tasked with working with your channel members to help them promote your product. The summer season is traditionally a "slow" season for windshield wiper replacement blades. What are som

Marketing

You are the product manager for a new disposable infant diaper ("Baby High Dry") that absorbs better than any other diaper on the market. Normally, an infant's diaper must be changed eight (8) times in a 24-hour period. Your new diapers must be changed only four (4) times in a 24-hour period (We're making some assumptions here,