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Marketing to Adults and NOT Children

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Please help me identify and explain at least one example of a marketing technique or practice that is acceptable when directed at adults but not at children. Avoid examples dealing with alcohol, cigarettes, or other products that cannot be sold to children. As a marketing professional or business person, what principles will you depend on to guide your moral and ethical compass?

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Solution Summary

This solution outlines an example of a marketing technique or practice that is acceptable when directed at adults but not at children. It avoids examples of tobacco, alcohol, or cigarettes which cannot be sold to children. It discusses the principles one may use to guide one's ethical compass. It includes examples and links.

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I thought of several items: P90x- good for adults, too hard on children's bodies although appealing as kid's body image becomes more and more important at a younger age. Then I considered energy drinks like 5 hour energy and Red Bull. The marketing technique used by Red Bull is to target women 16-35, as a coffee replacement drink ("tastes better than coffee") and also as giving more energy than other energy supplements, and that it is edgy ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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