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New flouride chewing gum product & campaign

Create a Fluoride Chewing Gum brand for America, addressing each of the 5 issues below. You have $20 million to launch the product.

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Fluoride Gum for America

CREATING A BRAND

Research shows that chewing gum (or chewing anything) after a meal actually removes 85% of the plaque left over from a meal. Arguably, it's as good as brushing. That's impressive. But toothpaste also contains fluoride. Could a chewing gum contain fluoride?

The answer is yes. There's a fluoride chewing gum in Portugal. Also, in Japan. The one in Japan is called Xylish. Go figure. (You might want to Google/You Tube it to sample the various commercials.)

ASSIGNMENT: Create a Fluoride Chewing Gum brand for America, addressing each of the 5 issues below. You have $20 million to launch the product.

1. Name the new brand of fluoride chewing gum.

The new brand of chewing gum needs a name which suggests that it is healthy for your teeth, and its name also should remind the consumer that it contains fluoride. Here are some suggested names from which you can choose your favorite, or you can substitute another name that might occur to you while reading these suggestions: Flurodent, Flourite, Dentorite, Rightodent, Dentarite, Chewrite, Chewdent, Healthychew, Florochew, Healthydent, ...

Solution Summary

Ideas for a new flouride chewing gum, possible names, advertising markets, dissemination ideas and marketing ideas.

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