Explore BrainMass
Share

Explore BrainMass

    New flouride chewing gum product & campaign

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Create a Fluoride Chewing Gum brand for America, addressing each of the 5 issues below. You have $20 million to launch the product.

    more detail is inside file

    © BrainMass Inc. brainmass.com October 10, 2019, 1:49 am ad1c9bdddf
    https://brainmass.com/art-music-and-creative-writing/art-history/new-fluoride-chewing-gum-product-campaign-350180

    Attachments

    Solution Preview

    The contents of the attached solution document are copied and pasted below for you. Thank you for using BrainMass!

    Fluoride Gum for America

    CREATING A BRAND

    Research shows that chewing gum (or chewing anything) after a meal actually removes 85% of the plaque left over from a meal. Arguably, it's as good as brushing. That's impressive. But toothpaste also contains fluoride. Could a chewing gum contain fluoride?

    The answer is yes. There's a fluoride chewing gum in Portugal. Also, in Japan. The one in Japan is called Xylish. Go figure. (You might want to Google/You Tube it to sample the various commercials.)

    ASSIGNMENT: Create a Fluoride Chewing Gum brand for America, addressing each of the 5 issues below. You have $20 million to launch the product.

    1. Name the new brand of fluoride chewing gum.

    The new brand of chewing gum needs a name which suggests that it is healthy for your teeth, and its name also should remind the consumer that it contains fluoride. Here are some suggested names from which you can choose your favorite, or you can substitute another name that might occur to you while reading these suggestions: Flurodent, Flourite, Dentorite, Rightodent, Dentarite, Chewrite, Chewdent, Healthychew, Florochew, Healthydent, ...

    Solution Summary

    Ideas for a new flouride chewing gum, possible names, advertising markets, dissemination ideas and marketing ideas.

    $2.19