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    Ethics and Subliminal Persuasion

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    Assuming that some forms of subliminal persuasion may have the desired effect of influencing consumers, do you think the use of these techniques is ethical? Explain your answer.

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    Solution Preview

    This can be a really extensive answer based on personal opinion. Here is a really good site regarding subliminal persuasion and ethics that you can use for additional reference purposes: http://commfaculty.fullerton.edu/rgass/ethics1.htm

    Basically, subliminal persuasion deals with marketing messages below the level of consciousness. Marketers are trying to appeal to us on a subconscious level as to why we need or should use their products ...

    Solution Summary

    This solution explains if the use of subliminal persuasion in influencing consumers is ethical.

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