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If you must persuade your audience to take some action, aren't you being manipulative and unethical? Explain.

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Solution Summary

The following posting discusses business ethics. It discusses how to persuade your audience to take some action, and whether those methods are manipulative and unethical. The explanation is given in 399 words.

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Problem: If you must persuade your audience to take some action, aren't you being manipulative and unethical?

Solution:
Even though persuasion has been historically associated with unethical practices such as manipulation, it is indeed not true that persuasion always implies the use of such unethical practices in order to influence the audience to take desired actions. It is absolutely not necessary to be manipulative in order to persuade the audience to take some action. Persuasion can be done in an ethical manner by using such combination of words and expressing in a manner which highlights the major factors which has ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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