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Advertising to Children in Schools

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Advertising to children in school is morally objectionable to many people. Some of the reasons used to criticize the practice include the following: First, children at school are a captive audience. Second, children are not yet autonomous and are typically unable to make the kind of rational distinctions that we attribute to adults. Third, schools have epistemic (knowledge) authority and so may be understood by children as endorsing the products.

Question: Do you believe that marketing to children in schools is morally wrong? Why, or why not?

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I believe that marketing to children in schools is morally wrong, due to the fact that these children are extremely vulnerable to influence due to the ...

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  • Master of Public Administration, North Carolina Central University
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