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Hucksters in the Classroom Case Study

1. Identify the problems identified in the case. Evaluate the options of possible solutions presented by the authors.

2. Have you had any personal experience with industry-sponsored educational materials? What moral issues, if any, are involved in the affiliation between education and commercial interests? Does commercial intrusion into schools change the nature of education? What values and beliefs does it instill in children?

3. Do you think students have a "moral right" to an education free of commercial indoctrination? If you were a parent of school-age children, would you be concerned about their exposure to commercials and corporate propaganda?

4. If you were a member of a school board contemplating the use of either industry-sponsored materials or Channel One, what would you recommend?

5. Do you think industry in general and Channel One in particular are intentionally using teachers and students as a means to profit? Or do they have a genuine concern for the education process? On the other hand, if teachers and students benefit from these educational materials or from viewing Channel One, is there any ground for concern?

6. What was the author's recommend solution? Do you agree or disagree with their recommendation? Why or why not?


Solution Preview

1. One of the major problems identified in this case, is the fact that the many inadequacies in the school system in reference to providing teachers with the material that they need to adequately educate students, has led to a situation in which teachers are utilizing many outside sources in order to supplement the teaching material that they have. In doing so, school systems and teachers across the nation have utilized materials developed by businesses in order to supposedly help their students with academic curriculum, but these materials contain a great deal of advertising data as well. It appears that many businesses in America are utilizing the teaching aids that they produce as a method by which to advertise their products to students. In addition, some media corporations are utilizing the electronic equipment that they provide to many schools, as a bargaining tool by which to leverage the broadcast of their supposedly educational material to students. Although educational material is ...