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Forming an e-business to Tutor Children Grades 9-12

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Scenario: You have been asked to assist with the formation of a new e-business company. It is an educational site focused on children in grades 9-12. The business model is to provide online tutoring in several subjects in support of the federal No Child Left Behind law. The company has not chosen a name yet.
1. Discuss some of the issues faced in choosing a name.
2. Which do you believe is a better approach: a made-up name or a functional one?
3. Defend your choice, pick a name, and explain why you chose it.

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Solution Summary

This solution outlines the issues facing a new tutoring company set up to tutor students grades 9-12 for the No Child Left Behind Law. It includes issues faced in choosing a name, whether the name should be made up or functional, and includes a suggested name with explanation. It includes links and suggestions.

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The No Child Left Behind Law guarantees free tutoring to children that attend low income schools that have failed to meet performance targets for three years in a row, and meet certain requirements such as attending Title 1 schools and receiving the free lunch program(http://www.eduguide.org/library/viewarticle/1222). There is a lot of competition among companies competing for these students (http://www.sgvtribune.com/ci_16081104).

1. Discuss some of the issues faced in choosing a name.
Some of the issues in choosing a name would be ensuring that the name seems official, professional, encouraging, ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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