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Management: Electronic Business

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You have been asked to assist with the formation of a new e-business company. It is an educational site focused on children in grades 9-12. The business model is to provide online tutoring in several subjects in support of the federal No Child Left Behind law. The company has not chosen a name yet.

- Discuss some of the issues faced in choosing a name.
- Which do you believe is a better approach: a made-up name or a functional one?
- Defend your choice, pick a name, and explain why you chose it.

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Solution Summary

This solution provides a detailed discussion of the given management question regarding the branding of a new e-business.

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Hello,

We have to understand that the name of the company represents said company. It is the first thing that people hear, it is what people speak. A name can make or break a company. The name can be seen as the ultimate advertising tool (http://www.captureplanning.com/articles/69976.cfm?)

What are some issues?
- You should pick a name that will represent the business. This is difficult, since if you don't chose the right name, people might get the wrong impression of your company.
- As well, you want a name that people will remember. This is hard to come up with. If you have a name that is too simple, people might not be attracted to the company. If the name is too trendy, people might not want to give a try. A name that is too complicated, and people ...

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