Motorcycle Segmented Markets
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Markets can be segmented by the following variables: geographic, demographic, social, or behavior. If you were to select a segmentation variable suited best for the motorcycle market, which variable would you select? Justify your response
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There solution discusses motorcycle segmented markets (geographic, demographic, social, or behaviorial).
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I would target according to demographic. While social and behavior might also be target market segments, the demographic of social status and income would be more inclined to be successful targets. There must be an income level to pay for the cycle and the licenses ...
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