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Marketing to Children

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For the energy drink Red Bull, would you think it is acceptable if they moved the lower end of their target market up to say 18-35 year olds? It is barely on the cusp of advertising to children but I am curious if people think it would be more acceptable? Please elaborate.

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For the energy drink Red Bull, would you think it is acceptable if they moved the lower end of their target market up to say 18-35 year olds? It is barely on the cusp of advertising to children but I am curious if people think it would be more acceptable? Please elaborate.

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I think it would be perfectly fine for the company to target customers from 18-35 as this would help the company in developing ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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