campaigns targeting young children
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A number of fast food companies run regular marketing campaigns targeting young children with the temptation of a small gift, normally some form of toy, in a series of collections.
Do you think these companies are exercising good marketing ethics in targeting such young children whom are unable to understand that this is a form of trickery to get you into the store?
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campaigns targeting young children are discussed very comprehensively in this explanation.
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Marketing ethics
A number of fast food companies run regular marketing campaigns targeting young children with the temptation of a small gift, normally some form of toy, in a series of collections.
Do you think these companies are exercising good marketing ethics in targeting such young children whom are unable to understand that this is a form of trickery to get you into the store?
No, these companies are not exercising good marketing ethics in targeting young children who are unable to understand that this is a form of trickery to get the parents into the store. The point is that children below eight or nine years are not able to understand the persuasive intent of promotions with ...
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- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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