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changes in the size of the 18-24 age group on marketing

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Discuss the impact of changes in the size of the 18-24 age group on marketing strategy planning in the United States. What are some specific marketing strategies that result from this change?

You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

TEXTBOOK: Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

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Discuss the impact of changes in the size of the 18-24 age group on marketing strategy planning in the United States. What are some specific marketing strategies that result from this change?

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The change in the size of the 18-24 age group population will have numerous impact on the marketing strategy planning of companies in USA, especially those targeting specifically to this segment or those that target a broad range of population including this segment. As the size of this segment would increase, companies would be motivated to give more focus on the peculiar marketing strategies for this segment as increased size of this group means more opportunities from this target segment for ...

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Sandeep Bardia, MBA
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  • MBA, Rochester Institute of Technology
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