Explore BrainMass

Impact of Changes in the Size of the 18-24 Age Group

Discuss the impact of changes in the size of the 18-24 age group on marketing strategy planning in the United States. What are some specific marketing strategies that result from this change?

Solution Preview

If the size of the 18-24 age group increases, companies will have to increase their marketing efforts in areas where that age group is likely to frequent. This will keep the demand high for goods and services that are most commonly used by this age group. If the size of the age group decreases, the targeted marketing in those specific areas would also decrease because the population in this age ...

Solution Summary

The habits of people in this age range are analysed to see how marketing will have to adapt to reach them more. 239 words with 3 references.