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Evaluate Old Navy's Targeting of Young Males

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Evaluate the choice of young adult males as a target for an Old Navy promotion.

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Evaluate the choice of young adult males as a target for an Old Navy promotion.

Young adult males are an effective target for an Old Navy promotion since "young men age 18 to 34 ...appreciate bargains" (McGraw Hill, 2013). This is a segment of the population that is driven to enjoy fast food (something malls have plenty of and Old Navy are frequently positioned in malls) and who are part of the ...

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This solution evaluates the choice of young adult males as a target for an Old Navy promotion. Includes APA formatted references.

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