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    Discuss the Cost of Advertising on Children's Waistlines. I

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    Discuss the Cost of Advertising on Children's Waistlines. Is it morally ethical for companies to market to vulnerable subjects such as children? What is George Brenkert's position on marketing and the vulnerable?

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    Discuss the Cost of Advertising on Children's Waistlines. Is it morally ethical for companies to market to vulnerable subjects such as children? What is George Brenkert's position on marketing and the vulnerable?

    Solution:

    Is it morally ethical for companies to market to vulnerable subjects such as children?

    Is it not morally ethical for companies to market to vulnerable subjects, especially children. Children are by their very nature extremely vulnerable. A child wants their desires fulfilled immediately, and they want whatever looks good to eat, or fun to play with, without regard for any consequences from their chosen activity. Fast food is a prime example, and is one of the main reasons why children today are more obese than they ever have been. Happy meal toys are advertised daily on TV, during cartoon commercials. The child wants the toy from the latest movie, or whatever else is being included in the happy meal. Along with the toy, you get a fat-laden "meal." I find it curious to ...

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    Discuss the Cost of Advertising on Children's Waistlines. Is it morally ethical for companies to market to vulnerable subjects such as children? What is George Brenkert's position on marketing and the vulnerable?

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