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Brenkert's Position in Marketing and the Vulnerable

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Explain Brenkert's position in "Marketing and the Vulnerable." Next, apply his arguments to the case study "Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines. "What would Brenkert likely conclude about this case? Why? Do you agree or disagree with Brenkert? Why?

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Solution Summary

Brenkert's position in "Marketing and the Vulnerable" focuses on the vulnerability of a target audience. A target audience is much different than a normal audience. A target audience may have a certain characteristic that may make them vulnerable or susceptible to certain forms of marketing. Brenkert makes the distinction between the two.

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Brenkert's position in "Marketing and the Vulnerable" focuses on the vulnerability of a target audience. A target audience is much different than a normal audience. A target audience may have a certain characteristic that may make them vulnerable or susceptible to certain forms of marketing. Brenkert makes the distinction between the two. According to Brenkert, being vulnerable is being susceptible to being wounded. These individuals can encounter susceptible to man-made or natural harms that can threaten their welfare or interest. ...

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