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1. When developing a marketing plan for a new product, a marketer must uphold honesty and fairness. Provide an example of how you might exhibit these values in your business.

2. Is target marketing ethical? What measures can the American Marketing Association take to ensure a target market is not being exploited?

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1. When developing a marketing plan for a new product, a marketer must uphold honesty and fairness. Provide an example of how you might exhibit these values in your business.

In my business the company makes different sizes, qualities, and strengths of plastic and steel strapping. The company needs to be honest when it develops a new product. For instance, if a new automatic strapping machine is developed the company develops a new strap that will provide trouble free consumables to the owner of the machine. If my company is honest then it will produce strapping of the right specification and break strength that will ensure that the machine works trouble free. the customer cannot say if it is right strapping when the product is delivered. She depends on our company's ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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