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Preying Upon Ignorance in Marketing

In your opinion when marketers use their knowledge of specific target markets, such as minorities, do they prey upon their weaknesses and possible lack of information and exploit them for their gain? Please support your answer with relevant examples.

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Hi,

I do think that any time marketers are using search history or other related information to target a specific population, minority or otherwise, it is unethical. I understand that from a marketing perspective, it is targeting a population or market that they believe ...

Solution Summary

A discussion regarding the use of marketing strategies on those who may be more vulnerable to their messages including an example of young college-aged individuals and credit card marketing. 156 words.

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