Explore BrainMass

Explore BrainMass

    Business Impressions and Diversification

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Identify a specific organization that is considering diversifying their business activities into other types of businesses..... and, relying solely on your impressions, evaluate whether or not the organization's decision to pursue grand strategies that would broaden the scope of their company's business activities is a sound strategic choice.

    © BrainMass Inc. brainmass.com June 3, 2020, 9:58 pm ad1c9bdddf

    Solution Preview

    All you need to do is to look at the fast food industry. Parents were complaining that "happy meals" were turning into "fatty meals" and increasing the waistlines of their children. The fast food industry heard the cries and now offer:

    Low Fat Milk
    Apple Fries instead of ...

    Solution Summary

    The solution identifies the fast food industry and how the industry is now diversified due to consumer demand.