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Business Impressions and Diversification

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Identify a specific organization that is considering diversifying their business activities into other types of businesses..... and, relying solely on your impressions, evaluate whether or not the organization's decision to pursue grand strategies that would broaden the scope of their company's business activities is a sound strategic choice.

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Solution Summary

The solution identifies the fast food industry and how the industry is now diversified due to consumer demand.

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All you need to do is to look at the fast food industry. Parents were complaining that "happy meals" were turning into "fatty meals" and increasing the waistlines of their children. The fast food industry heard the cries and now offer:

Low Fat Milk
Apple Fries instead of ...

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