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What are the essential evaluation criteria for marketing messages in the logistics industry? Does what is most important vary from industry to industry, or is it consistent across all marketing endeavors? Explain and justify your answer.

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Marketing Essentials
What are the essential evaluation criteria for marketing messages in the logistics industry? Does what is most important vary from industry to industry, or is it consistent across all marketing endeavors? Explain and justify your answer.
1. The essential evaluation criteria for marketing messages in the logistics industry are as ...

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