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Most Effective Advertisement Ever Seen

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Describe what you consider to be the most effective advertisement you have seen or heard in the last year. Also detail why you consider it effective from a marketer's perspective.

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Solution Summary

This solution describes the most effective advertisement seen in the last year, and explains why it is effective from a marketer's perspective. It includes links and examples.

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Coca Cola- The Happiness Factory (http://www.youtube.com/watch?v=R1NnyE6DDnQ). It captures the magic inside a coke, the refreshment and joy one gets from drinking a Coke. It shows it is much more than a drink: it is a lifestyle, a dream, happiness. It is effective from a marketer's perspective because it is integrated with Coke's entire marketing campaign to ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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