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    Most Effective Advertisement Ever Seen

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    Describe what you consider to be the most effective advertisement you have seen or heard in the last year. Also detail why you consider it effective from a marketer's perspective.

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    Coca Cola- The Happiness Factory (http://www.youtube.com/watch?v=R1NnyE6DDnQ). It captures the magic inside a coke, the refreshment and joy one gets from drinking a Coke. It shows it is much more than a drink: it is a lifestyle, a dream, happiness. It is effective from a marketer's perspective because it is integrated with Coke's entire marketing campaign to ...

    Solution Summary

    This solution describes the most effective advertisement seen in the last year, and explains why it is effective from a marketer's perspective. It includes links and examples.