Explore BrainMass
Share

Billboards and Social Media Networking

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

1. Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?

2. You've been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?

© BrainMass Inc. brainmass.com October 25, 2018, 10:00 am ad1c9bdddf
https://brainmass.com/business/marketing-strategy/billboards-social-media-networking-594354

Solution Preview

1. Billboards are becoming prevalent than ever before; they are reaching customers from wide demographics in their cars. "Billboards have transformed and now use colorful, digitally produced graphics, backlighting, sounds, movement, and unusual - 3D - images" (Kotler & Keller, 2012, p. 512). Customers have the opportunity to immediately respond to an ad if they feel it is effective. Commuting times have increased, with traffic becoming more congested - as such we spend a lot of times in cars, which makes billboards a powerful medium. On average, I see about 10 billboard ads during my commute to work. These billboards range from car sales, concerts, personal hygiene, traveling/vacationing, insurance, colleges, and banking. Most of the billboard ads are memorable to me because they are eye-catching and create a visual impact on me. A lot of these billboard ads I see are not advertised on television, so they immediately peek my interest and curiosity to see what they are all about. Moreover, the creative messages the bring breaks ...

Solution Summary

This answer provides a discussion on the effective of billboards and advertising. It also discusses different media platforms such as a networking site.

$2.19
See Also This Related BrainMass Solution

Political Power Paper

Which theory best explains who has political power in American politics:pluralism, power elite (Four Networks) or a combination of both?

In other words, can people influence decision by voting in elections and participating in interest groups (Pluralism), or do you have to be a member of the power elite (a leader in one of the Four Networks) to have a real impact on political decisions? What role are public opinion, interest groups and the corporate/government elite playing in the current political struggle over health care reform? Who do you think will win and why?

Use examples and facts to support your arguments. Make sure you include specific references. Address the following questions in your analysis:

What role does the media play in our democracy? For example, has online media (blogs, social networking, websites, etc) help us become better informed and or involved in the issues that impact us, like health care? Or is it a tool of power elite? What forms of technology or media do you/could you use to become more informed or involved politically?

If more people voted, would the government be more responsive to their needs? How can we increase voter turnout among younger voters, people of color, and lower income voters? Can technology be used to mobilize people to participate and vote, especially young voters? Did the Presidential election in 2008 or the health care debate increase your own political awareness or participation? Why or why not? hide problem

View Full Posting Details