Differentiate between message content and message context.
How do different cultures react to content and context?
Please provide an example.© BrainMass Inc. brainmass.com June 4, 2020, 1:30 am ad1c9bdddf
Message content is the idea or points that are being presented. In marketing, the message is often designed to reach a specific audience in a meaningful way. The message content may include a description or explanation of the benefits of products or services, to the end users in various market segments.
Message context involves how, when and where the message is viewed. A message may be viewed through a television ad. It is provided through media and is viewed in the home of the target markets. Additionally, it may occur at a specific time, such as ...
The expert differentiates between message content and message context. How the different cultures react to content and context is determined.