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Cultural Environment of International Business: Content & context

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Differentiate between message content and message context.

How do different cultures react to content and context?

Please provide an example.

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Solution Summary

The expert differentiates between message content and message context. How the different cultures react to content and context is determined.

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Message content is the idea or points that are being presented. In marketing, the message is often designed to reach a specific audience in a meaningful way. The message content may include a description or explanation of the benefits of products or services, to the end users in various market segments.

Message context involves how, when and where the message is viewed. A message may be viewed through a television ad. It is provided through media and is viewed in the home of the target markets. Additionally, it may occur at a specific time, such as ...

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  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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