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Make sense to place an ad on talk radio

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Discuss how you would decide whether to use Radio ads and where to place an ad. For example, when would it make sense to place an ad on talk radio?

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The expert determines if it makes sense to place an ad on talk radio.

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A decision on the medium that will be used for advertising a product would depend on the type of product itself and the target buyers, among others. Radio as a medium for advertisement has limitations in conveying information about a product. It is only capable of describing the product for its listeners. It could not show features that may entice an audience to decide to buy a product. Hence, if ...

Solution provided by:
Elisa Valdez, PhD
Education
  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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