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Use of influence in public service advertisement

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Many Super Bowl commercials relate to personalities, lifestyles, or values. Go to https://www.ispot.tv/events/super-bowl-commercials and select a commercial that discusses an issue of public concern (as opposed to a product commercial) utilizing one of those influences. If you cannot locate one at this site, feel free to use any public service ad from the past decade. Analyze the use of that influence, how it's used to persuade, and its potential influence on consumers' attitudes.

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The use of influence in a public service advertisement is discussed in a structured manner in this response. The related references are also provided.

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In compliance with BrainMass rules, this is not a hand in the ready assignment but is only guidance. Please do not copy and paste any part of my response

I have selected a public service ad from the past decade. The advertisement is SAMHSA's "Talk, They Hear You" Choices PSA.

Embedded YouTube link: https://www.youtube.com/watch?v=BBM-hy5Yt6w
This advertisement is a part of an underage drinking prevention campaign. The purpose is to reduce underage drinking in youth between the ages of 9 and 15 by providing caregivers and parents the information and content they require to start talking about the issue of alcohol drinking with their children.

The use of that influence commences in the video when the situation is placed before parents. The kid is making a choice, drink or not to drink. The video uses the amplification hypothesis when it says Talk-They Hear You. This attitude is used with a certain and seeks to harden that attitude in parents. Also, the child who is leaving may find that a majority of her friends choose to drink but according to ...

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Hatim Baxamusa, MBA
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  • MBA, Eastern Institute for Integrated Learning in Management
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