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    Source credibility in decoding advertising messages

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    How important is source credibility in decoding (i.e. interpreting) an advertising message?

    © BrainMass Inc. brainmass.com December 24, 2021, 4:57 pm ad1c9bdddf

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    Source Credibility is really the most important issue that arises when a customer examines an advertisement.

    Perhaps a very special promotion is going on, where the consumer can get an exceptional deal. If the company that is offering this deal is credible - then the person will believe that the deal is 'the real thing'. They will be sure that there is no hidden conditions, and that they ...

    Solution Summary

    This posting looks at the importance of having credible information in the advertising industry.