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Social Psychology - Persuasion short answer

1. Who - Describe the Characteristics of the Persuader: What influences our ability to become persuaded by someone? What specific characteristics must this person possess? Be sure to address the impact of credibility, physical attractiveness, and likeability in your response. Why do we respond well to those who possess such characteristics? Would we respond the same to an unattractive, angry, or non-credible person? Why not?

2. What - Discuss the Characteristics of the Message: What attributes are inherent in persuasive messages? How are we influenced by the emotion, framing, narratives, and rational appeals in the messaging we receive? What is the significance of the sleeper effect?

3. To Whom - Examine the Characteristics of the Audience: Why do different audiences perceive messages in different ways? What is the role of culture, gender, and self-esteem in this process? How does the elaboration likelihood model help to explain the relationship between the persuader, the message, and the audience?

4. How does the e-word of mouth phenomena illustrate the concepts above?

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construct a paper that provides an in-depth analysis of the three parts of persuasion. Address the following points:

1. Who - Describe the Characteristics of the Persuader:

What influences our ability to become persuaded by someone? If we can relate to the message and the message giver, due to the credibility and benefit from both, one can be persuaded easily.

What specific characteristics must this person possess?
Be sure to address the impact of credibility, physical attractiveness, and likeability in your response.

Persuader must be sincere, has good reputation and be clear in own message.
Research shows that when people talk with a sense of relatedness with the audience, their ability to persuade is higher. Also, people we like and who we can trust on their credibility, we can get persuaded by them, more readily.

Why do we respond well to those who possess such characteristics?

Because of the qualities of being clear, someone we can relate to the message of and who is reliable for us in terms of their message and arguments in support of their message.

Would we respond the same to an unattractive, angry, or non-credible person? Why not?

No. Most often, people who are educated and well informed and process everything said to them by other people, will not easily trust an unreliable source / message giver. This can be the case also when the message giver suggests the message with a negative feeling such as anger and is un-kept or unclean ...

Solution Summary

Social Psychology - Persuasion short answer

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