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Social Psychology/Persuasion

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What is persuasion? What is an example of a time that you were persuaded to do something? How were you persuaded?

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Solution Summary

This solution discusses a personal example of persuasion.

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An operational definition for persuasion is based on "efforts to change our attitudes through the use of various kinds of messages" (Baron, Byrne, & Branscombe, 2006). According to Baron et al., when persons are exposed to a situation, cognitive processes are at work. For instance, the person must absorb, interpret, and evaluate the information contained in the message. They suggest that individuals process this information in two ways: Systematic versus heuristic processing. Systematic processing ...

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