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Psychological Traps In Advertising

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Advertisers try to induce people to buy their products. In the process, they often set up psychological traps. For example, a discount advertisement might say, "The more you buy, the more you save." Discuss a few advertisements that you think deceive the unwary public.

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The solution discusses a few advertisements that deceive the unwary public.

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One advertisement in particular that I think deceives the unwary public, is an advertisement that is utilized by a number of different automotive dealerships. This advertisement scheme or deception attempts to make the potential customer believe that he or she is receiving a $500 or $1000 cash rebate for purchasing a particular vehicle, when in fact the vehicle is overpriced by $2000 or more so that the customer is already paying above the ...

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  • Master of Public Administration, North Carolina Central University
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