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    High Involvement and Low Involvement

    * Computer software (e.g. game or app/application) *Underwear *Restaurant 1. Explain why the first product you chose was a High Involvement purchase and why the second was a Low Involvement purchase. 2. Identify and discuss the differences between the way you went through the purchase decision processes for the two prod

    Four products in a supermarket and positioning

    On your next visit to the supermarket, select a product category and make notes on the packaging of several different brands with regard to the positioning of each with that category. Now you are required to write your thoughts on its position strategy, including the element of its marketing mix that supports its positioning?

    Marketing Management

    Provide a quick definition of marketing plans using your text. Include the following: Using an article from the library's full-text databases, discuss an example of how a marketing plan helped make a product or service successful. On the other hand (using an article from the library's full-text databases), discuss an exampl

    Describe the main line of business of the company

    Can you help with this? Original only please, with at least 5 references. Thanks! PART 1 Select one of the following 500 International Companies in the service industry: Allstate Insurance, Boeing, United Health Group, New York Life Insurance, Wells Fargo, Humana, State Farm Insurance Cos., United Parcel Service, Fed Ex.

    Creating a Communications Guide, a Media Plan & Marketing Manual

    To deliver an effective media plan, you need to tell and present a consistent story. To ensure consistency across the organization, you need to create a communications guide or handbook. The organization's staff will need to be trained on using the handbook, and management must endorse and enforce it. The answer I need to pr

    Discussing the Service Gap,

    Please see the attached file. Q&A Discuss the Gap Model of Service Quality found on page 368 of your textbook. Discuss how you had a personal experience with a Service gap and how was the service gap Closed (or not closed)?

    Global marketing GP5

    Take the following steps for Phase III: Complete the detailed marketing plan selected above for the chosen company/product/country. The report should also include a 2-3 page summary of the description of the company, description of the product, the selection process for the country-market, and the selection process for the bes

    Events and Recreation Management - Sales, Marketing and Target Markets

    1. What are some technologies used in event sales and marketing? What effect have these technologies had on event sales and marketing? What are some benefits and risks associated with utilizing these technologies? 2. What are some strategies to reach your target market? How do you determine which strategy to prioritize? How m

    Internet has impacted creating names for new products

    1. How do you think the Internet has impacted creating names for new products? 2. Avoiding multilingual gaffes As we think about marketing and launching new products, keep in mind your products may eventually cross borders - especially if you are selling on the Internet. Here are some examples of companies that may have bene

    Are Target Markets Needed for Web-Based Companies?

    If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world, does it still need to worry about having a specific target market? Explain your reasoning.

    Pricing and Distribution in Marketing Decisions

    Contrast the pricing and distribution strategies of Westin Hotels vs Motel 6. (1) What is the pricing strategy used by each company? What are the reasons for and/or against a price reduction for this particular product or service? (2) How is this product distributed, i.e., how do customers and clients find it? How does ea

    Marketing Opportunities

    Your manager believes in learning from other companies' success stories as well as stories of failure. In particular, she likes to apply various management theories when possible, rather than starting from the beginning every time a decision has to be made. She asks you to write a memo to her addressing the following: From an

    need solution please

    You are a marketing manager who has been asked to present a PowerPoint presentation to your employees on the marketing research process. Prepare at least a 15-slide PowerPoint to explain to your employees about the marketing research process. Your PowerPoint presentation must include the following: Title and Business Name W

    Marketing plans for countries with cultural and communication differences

    The firm's marketing team has never created a marketing plan for potential clients outside of mainstream American culture. The firm now has been tasked with designing marketing plans for the firm's major products of cosmetics and women's clothing that will reach specific cultures your firm has targeted: Japanese, Brazil, and Leb

    Product for marketing campaign

    The United States is experiencing inflation, increased unemployment, and escalating gas prices. A 71-year-old food company is associated with hard times, and as the economy heads downward, the product bucks the cycle and enjoys sales increases. During the down economy, marketers are experimenting with various tactics to entic

    Pricing and Distribution in Marketing Decisions

    Need help getting going with a paper. Specifics are as follows: Contrast the pricing and distribution strategies of Rolex and Timex. (1) What is the pricing strategy used by each company? What are the reasons for and/or against a price reduction for this particular product or service? (2) How is this product distributed

    Advance Marketing: Design vs. Functionality

    Nielsen Norman [professor of computer science, psychology and cognitive science at Northwestern University in Chicago and User Experience Architect" and fellow at Apple Computer in California and author of ground-breaking book, The Psychology of Everyday Things] in his book, "Emotional Design" posits that there are three levels

    Integrated marketing communications techniques

    To create an effective media plan, you need to know who your customers are and what connects them to your organization or product. You bring this issue up at your marketer's networking meeting. Select one of the following businesses types: coffee industry retail furniture Review the marketing strategies of 2 different co

    Pricing and Distribution in marketing

    Please see the attachment for the complete question. Contrast the pricing and distribution strategies of these two products of Timex and Rolex. (1) What is the pricing strategy used by Timex and Rolex? What are the reasons for and/or against a price reduction for this particular product? (2) How is this product distributed,

    Store Improvements for Better Shopping Experience

    Today's retailers have gone to extraordinary lengths to create a shopping experience based on more than just the products they sell and the services they offer. Clothing purveyor Abercrombie & Fitch, for instance, adorns its stores with oversized posters of sexy, half-dressed models and sprays its signature scent throughout the

    Global Marketing: Legal conflicts and issues, political risk

    1. Global marketers can avoid legal conflicts by understanding the reasons conflicts arise in the first place. Identify and describe several legal issues that relate to global commerce. 2. Describe some of the sources of political risk. Specifically, what forms can political risk take?

    Internet marketing strategies: segments, customer benefit, competitor advantage

    Your manager has asked you to investigate the Internet marketing strategies used by the company's major competitors. Use the Library, the Internet, and any other resources to research competitors and prepare a presentation. Here are the questions to address for each of the companies you selected. Answer each question for at leas

    Pitching a Product as Green

    What was once pseudo Earth Day is now a year-round, Green marketing revolution, as described in the following: - Purchasers of a national magazine qualified for a free reusable shopping bag. - A reality show eliminated water bottles from the set. - A popular water bottle company rolled out a new bottle made of 3

    Ranking Marketing Options for Red Bull

    Rank a minimum of five marketing options under the categories of advertising, personal selling, public relations, and promotions for Red Bull Energy drink and Include the following: > Evaluate the strengths and weaknesses of each communication venue and justify your choices based on the target market and the competition. >