Please pick one consumer- or business-oriented brand that you feel, based on what you have learned from your course reading this week or other expert opinion, has strong brand equity. Discuss the elements that most contribute to the brand's strength and leading position in its respective market. You may summarize each of these s
You have been hired as a marketing troubleshooter for a previously prosperous hotel in the center of Paris, the Jardin de Villiers. The hotel has been suffering a decline in guest registrations and revenues for several years. You have examine the books and property and concluded that the location of the establishment is not the
What are the benefits of integrating marketing communications? As a marketing manager, how would you determine whether communications are truly integrated? response is 212 words
The quality and effectiveness of an advertisement depends upon its three key components including copy, illustration and layout. Each of these three elements plays a critical role and the collective impact of all these elements determines the effectiveness of an advertisement. In this solution you can find the characteristics o
Canastar Group sells three lines of prepared foods into a marketplace where total demand is 240 million cases. Canastar's market share is 2½ percent; the average selling price per case is $30 and their variable costs per case are $23. Canastar spends $15 million on marketing and sales expenses. Other operational expenses add
Your brother, Joe, owns a local oil change business in a small city in the mid-west. You are taking a marketing class in college, and you asked Joe for some information about his business for a class project. You determined that Joe's revenues indicate that he has approximately 10% of a 100,000-customer market. When discussin
Describe the pros and cons of using a price-skimming strategy versus a price penetration strategy for introducing a new product. Which one is likely to work better for a radical new product like a pure electric car or a solar powered laptop? Why?
Need assistance with the following elements to develop a product launch plan for the Spark Nano GPS tracker. The plan should be made to compliment two markets: domestic and international. Prepare PowerPoint slides with extensive speaker notes explaining each of the following elements of your high-technology product launch pl
Identify two reference groups to which you belong or with which you identify. How would you classify these groups, such as formal, informal, and so on? Explain how they might influence your choice of particular brands. Provide examples. 319 words
Identify what "media-neutral" advertising is that is used in various forms of media without modifications. I cannot think of a product or services that utilizes this approach. Choose a product to advertise both in print and on TV. I need to discuss the differences between the way I approach each advertising attempt. I am wo
Why is it critical to use the correct statistical procedure when analyzing data? What are examples of good ethical guidelines for marketing research? Why is the final report the most important part of a marketing research study? Why is it critical to have a good data collection plan when do a marketing research study?
Why is it critical to use the correct statistical procedure when analyzing data? What are examples of good ethical guidelines for marketing research? Why is the final report the most important part of a marketing research study? Why is it critical to have a good data collection plan when do a marketing research study
Your brother meets once a month with other local business owners to discuss business and networking, and you have decided to accompany him. coincidentally, this month's discussion topics are Internet promotions and the CAN-SPAM Act. Choose 2 or more of the promotional strategies identified below, and discuss why you believe the
Can you help me explain how attention and comprehension might affect how you interpret a commercial on television? Provide an example. Provide an example of how an existing attitude can be activated from memory and used as a basis for interpreting new information. Then, provide an example of how activated knowledge might be i
The Marketing Scene is a publication that provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on society. The stories on the site encompass the following marketing topics: Controversy in ad
Please match the following terms with their appropriate definition numbers. Selling concept Product concept Marketing concept Societal concept 1: Consumers and businesses will favor those market offerings that provide the highest quality, best performance or most innovative solutions. 2: A company
As the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior that will analyze the market for their new flavored cigarettes using fruit and candy flav
1. How can cultural differences among audiences affect how public relations messages are interpreted and received? Provide examples from at least two cultures. Why should an organization's logo be pretested prior to engaging in communications or marketing abroad? 2. What are some of the ethical dilemmas faced by marketers in
Create a new consumer product. Define your target market. Select a song and an endorser for your campaign, and explain the rationale behind your choices. Discuss your competition and how you are both poised to compete and differentiate. 523 words plus references Product: Only Girl Promise Ring
Scenario: Analyzing Buyer Behavior scenario Marketing for Graves Enterprises Scenario You are the new Vice President of Marketing for Graves Enterprises, makers of consumer and commercial grade floor care products. You have two marketing directors that report to you, each of who is in charge of either the consumer market or th
Marketing Research Plan Focus of the Marketing Research Plan Selected: Doggie Dinner 2. Research your selected project to assess competitive marketing strategies of the chosen segment such as products, pricing, placement, and promotion. In your assessment, include recent estimates of economic factors, including sales a
1. Name a global advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful global advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects in a global market? 2. How does consumer needs and usage patterns determ
1- Develop a budget for your plan. 2- Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. The plan is introducing a new product from Scrubbing Bubbles. It is an automatic toilet cleaner. Kind of like the automatic shower cleaner but for your toilet.
Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed. Marketers must learn to do solid research in support of upcoming projects. Provide a quick definition
-Tesla Motors is an innovative US car manufacturer making a high performance all electric sports car, the Roadster. They have announced production plans for a new model four door sedan car, the model S, to be delivered in 2012. You are the Channels Manager for Tesla Motors. Using marketing concepts, explain how you would de
This exercise is based on a Segmentation learning tool from Harvard Business School. The purpose of this tool is to determine how profitable different segments of a market can be for a company. This analysis helps the company to decide which (if any) segments to pursue. http://hbsp.harvard.edu/multimedia/flashtools/segment
Your firm is expanding into a new product category, solar panels for residential homes, and needs to develop a new network of dealerships. 1. What is meant by dealer network? 2. How important is the role of dealer network in marketing? 3. What are the various types of dealer networking? 4. What are the advantages and disadv
For McDonalds: * Describe the main line of business of the company * Name four of the countries in which the company operates * Explain, in detail, the implementation of the 4P's marketing mix concept by the company * Describe any differences observed in the implementation of this co
Marketing- Why are marketing channels and intermediaries necessary in foreign markets? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes nee
1. According to what Hollensen wrote in Global Marketing, a firm's choice of its entry mode for a given product/target country is the net result of several, often conflicting forces (p. 297). What are some of those forces? How do you anticipate the strength and direction of those forces as part of the decision-making process?
You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well prepared for an interview gives you a better chance
A marketing approach to introducing a new product into the global marketplace and the challenges it faces.