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Global marketing GP5

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Take the following steps for Phase III:
Complete the detailed marketing plan selected above for the chosen company/product/country. The report should also include a 2-3 page summary of the description of the company, description of the product, the selection process for the country-market, and the selection process for the best marketing plan. Also, include in-text citations, references used in your research and a table of contents. Finally, write an executive summary and a conclusion section.

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The response addresses the queries posted in 1160 words with references.

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The response addresses the queries posted in 1160 words with references.

//The article presented here talks about the new product launched by Pfizer Inc., which is a single device handling both the tasks of checking the insulin and the sugar level in a patient suffering from diabetes. This initial page discusses general introduction about the company and the product with its features.//

Abstract

The paper presented here discusses about Pfizer Laboratories and its product to measure the insulin and glucose level at the same time. The device is designed to measure both at the same time and inform to cure the disease. Then just like after every new product launch, there is a study of the potential market for that, the discussion involves the global situation of diabetes with parts of the world mostly affected by it. And then the most potential market is selected for the product to be launched.

Introduction to Pfizer

Pfizer Inc. is a USA based company, which was founded by two cousins Charles Pfizer and Charles Erhart in 1849. The company is in operations since then and claims to be dedicated to discover and develop new and better ways to prevent diseases of any category. The company has a huge product portfolio of pharmaceuticals for all small and big diseases offering a variety of medicines and other products curing these diseases.

The company's product range spreads from nutritional products to laboratory diagnostics through medical devices and pharmaceutical therapies addressing the health requirements of people from all the age-groups. It has its units for sales, manufacturing, research and development and distribution processes in USA and other parts of the world. This makes them reach more and more customers globally. The company is committed to provide more and more healthcare facilities in all the medical fields and to extend itself to humanitarian causes (Pfizer, 2011).

Background of the Product

Pfizer has come up with a new ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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