Purchase Solution

marketing campaign

Not what you're looking for?

Ask Custom Question

The United States is experiencing inflation, increased unemployment, and escalating gas prices. A 71-year-old food company is associated with hard times, and as the economy heads downward, the product bucks the cycle and enjoys sales increases.

During the down economy, marketers are experimenting with various tactics to entice consumers to buy. Cars come with free or cut rate gas; buy a gift card for a friend, and you get one free; and the supermarket is full of 2-for-1 specials each week.

ORIGINAL ONLY PLEASE! PLEASE! IN 300-350 WORDS WITH AT LEAST 4 REFERENCES RESPOND TO THE FOLLOWING

Excluding the supermarket deals, choose a product and marketing campaign that targets buyers in a down economy. Discuss the effectiveness of the campaign and how you might improve upon it. Be sure to include your thoughts on competition and differentiation.

Purchase this Solution
Solution Summary

This answer provides you an excellent discussion on marketing campaign

Solution Preview

Excluding the supermarket deals, choose a product and marketing campaign that targets buyers in a down economy. Discuss the effectiveness of the campaign and how you might improve upon it. Be sure to include your thoughts on competition and differentiation.
The product that I have selected is the Ford F-150 series. The market campaign is that it is a Full-size pickup truck. It has a front engine, rear-wheel drive and is also available in a four wheel drive. The price is $22,900. The Ford F-150 truck is promoted through the website of the company. It is positioned as a ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Motivation

This tests some key elements of major motivation theories.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

View More Free Quizzes
Related BrainMass Solutions

  • Public Health and Health Marketing Campaigns

    The selected CDC health marketing campaign is about the 'get smart campaign'.

  • Importance of Planning in Marketing

    Furthermore, errors are realized in the path the marketing campaign is taking in terms of brand positioning. Such a marketing campaign is almost guaranteed to fail.

  • Marketing Management

    Ad campaign for online BBA is as follow: "Boom your career in BBA with us" This ad campaign should be accomplished with advertising, public relations and interactive marketing.

  • Integrated Marketing Communications

    We can utilize all the marketing information available to us in different components of IMC campaign by customizing the campaign in a manner that suits the company in the best possible manner and yields maximum benefits for the overall marketing plan

  • Pepsi's Promotional Campaign

    References: Bhargava, (2009) 6 Lessons Form the Best Marketing Campaigns Ever Retrieved February 27, 2012 fro.m Http://Www.Fastcompany.Com/Blog/Rohit-Bhargava/Influential-Marketing/7-Lessons-Best-Marketing-Campaign-Ever Long, M. (2008) Promotional

  • Advertising Effectiveness

    - What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?

  • Marketing Campaign for a Two Wheeler

    The integrated marketing campaign includes television, publishing, broadcasting, interactive, customer association marketing, events and the "out-of-home" marketing mechanism.

  • Media research, rating systems, IMC campaigns, traditional media

    Integrated Marketing Communication: Agencies Use of IMC in Campaign Planning. Retrieved August 26, 2009 from http://epubl.luth.se/1404-5508/2002/114/index.html LG Launches Integrated Marketing and Advertising Campaign (2005, May 31).

  • Sales and Marketing

    Good sales result from good marketing and enhanced sales ensure enhanced marketing mechanism. The resources to run a successful marketing campaign would not be enough if the sales are not implemented properly.

  • Explanation of a Marketing Tree

    Branches are next, each growing on top of the other, starting with defining what marketing success would look like for your company/brand/campaign.

View More Related Solutions