I need some assistance with these three questions: In the U.S., luxury is no longer said to be available only to the wealthy (for example, a person making $30,000.00 U.S. per year could take out a loan and purchase a Mercedes Benz). What kind of effect has the availability of luxury in the U.S. had on society as a whole
Where (i.e. to what aspects of life in general) does Marketing NOT apply? Where it DOES apply, is it always benign or are there potentially dangerous, pernicious, evil or otherwise deleterious effects of marketing on people, communities, nations or society?
Module 2 - Case Price Dynamics Oil Prices: Demand and Supply Case Readings: Anderson, R and J. Buol (2005). "What is Driving Oil Prices." The Regional Economist. The Federal Reserve Bank of St. Louis. Retrieved on February 17, 2011 from: http://www.stlouisfed.org/publications/re/2005/a/pages/oil_prices.cfm
Your client, a multichannel direct marketer of expensive bathing suits for women 21-30 years old, has asked you to develop a plan to expand its business globally. Initially they would like to look at three countries with large sea coasts: Brazil, the United Arab Emirates, and Spain. They would like to use direct mail initially.
I have chosen Verizon Wireless for my selection and the product I will be conducting a market analysis on is the Motorola Droid Bionic. Identify 4 resources that can be used in the marketing analysis and planning process and discuss how the resources can be used.
My name is ANONYMOUS and I am the latest smash hit exclusive fashion designer from Europe. My designs were considered in Europe this season to be the hottest product, hotter than Versace and Armani combined. I am briefly visiting SINGAPORE to work out, amongst other things, a distribution strategy for entering it. Option 1:
The company is a soul food restaurant. I need a marketing plan that will: 1 . Discuss the type of product the company will offer and identify its primary characteristics. 2. Discuss the product branding strategy. 3. Discuss how the product fits within a product line and the depth and breadth of the line. 4. Explain ho
To make sound and effective decisions, international businesses spend a lot of time researching the local economic, cultural, legal, and political conditions. Only after careful consideration do corporations enter new markets and expose themselves to financial loss or political problems. Tasks: Answer the following questions
Secondary Sources I need help identifying 3 secondary resouces of infomation available for REI. Examples are listed below, but cannot be used. They can not include these 3 sources. 1) www.funoutdoor.com/research 2) www.smart-camping-guide.com/outdoor.clothingbrands.html 3) www.valuecushions.com/outdoor-fashion.
For your course project, submit the company you have chosen, along with the product or service for which you will conduct your marketing analysis. In your submission, provide a detailed description of the organization and its product or service. Provide a rationale for your selection. Also submit a list of five resources you
The vice president of your company, Mr. Myers, has read over your last report, and he has decided that for you to fully understand the social networking industry, you must research a prosperous social networking Web site or company. He explains that you should use the researched social networking Web site as a benchmark and comp
Identify trends related to the social, economic, technological, competitive, and regulatory forces that relate to your product or service and explain how each force represents a threat or an opportunity. My product is going to be a energy drink that has all natural ingredients that are healthy to you but also give you the bes
What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? What does the term "noise" mean in market
1. If "the language of international business is English," why is it important to develop a skill in a foreign language? Discuss... 2. "Price fixing by business is not generally viewed as an acceptable practice (at least in the domestic market), but when governments enter the field of price administration, they presume to d
Create a Marketing Plan - Dell Tablets Phase IV Analyze the effect of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. Identify quantifiable elements t
PR is leaving positive and negative impact on our daily habits. Do you agree with this statement? If yes why and if not why? Please include any references.
A campus service organization annually raises money through the sale of T-shirts. Using what you have learned about marketing and scanning the marketing environment, what two actions should the campus organization take to increase sales this year? Explain both of the actions and why you believe they will have the greatest impact
Come up with some creative ways, on how a Community College Evening and Continuing Education Program can expand.
Marketing Plan Phase II - Dell Tablet Pick a part please, Intro, Summary and Edit are together Use the product or service you selected for your Marketing Plan: Phase I Paper. * Identify the segmentation criteria that will affect your target market selection. Identify your target market.
What cultural factors have led to the explosion of social networking?
Method of one-way communication from brand producers to consumers. "Advertising can reach huge audiences with simple messages that present opportunities to allow consumers to understand what a product is; the products primary objective; and how it relates to all the other similar products."(DryPen, 2010). PepsiCo will obtain a
Why would a company use public relations to promote a company's image? How would a marketing department plan for public relations and publicity?
Please explain the concept of " price elasticity of demand " ?
-Discuss in detail several psychological purchasing variables and why they are important to marketers. -Discuss the adoption process as it relates to a fictitious product of your choosing.
1- The three fast food chains are discussed in the text McDonald's traditional processes is make-to-stock, Wendy's has a make-to-order to processes and Burger King has a process which is hybrid of the other two. Discuss the advantages and disadvantages of the three approaches. Why do you suppose that each of the approaches can s
What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?
Can you help me with this assignment? Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that waste valuable resources. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should fi
Please give me a bit to get started.... You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well prepared
1. One of the first things companies discover about international patterns of channels of distribution is that in most countries, it is nearly impossible to gain adequate market coverage through a simple channel-of-distribution plan. Discuss. 2. Someone once commented that advertising is America's greatest export. Discuss.
Part1- Cookies are placed in personal computers so that when consumers search for information, where they search and what they find is used to present adversing to those consumers. Does Marketing Research invade or lead to the invasion of the privacy of individuals? If yes, defend your position. If no, defend your posit