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Marketing Plan for a Soul Food Restaurant

The company is a soul food restaurant. I need a marketing plan that will:

1 . Discuss the type of product the company will offer and identify its primary characteristics.
2. Discuss the product branding strategy.
3. Discuss how the product fits within a product line and the depth and breadth of the line.
4. Explain how the product and target market strategies fit with the organizational strategy.

Use at 2 references to support the discussion on the product, product characteristics, and target market.

Solution Preview

Marketing Plan for Soul Food Restaurant

Soul Foods, a restaurant specializing in soul food will be opening in downtown metro area. The restaurant will serve a range of traditional soul foods including hushpuppies, okra, catfish, and our specialty, fried chicken. In addition, desserts like sweet potato pie, bread pudding, and buttermilk pie will be served. The restaurant will serve fresh and delicious Southern Style Cuisine for takeout or dine in, as well as provide catering. The restaurant will feature "home style" cooking, a welcoming atmosphere and friendly staff. In addition, daily specials will be offered to entice patrons to visit often.

The product branding strategy will focus on the friendly, down home atmosphere paired with the delicious home cooked meals. Patrons will enjoy the "flavor" of the restaurant from the red and white checked laminated tablecloths, to the friendly staff, and appetite friendly menu. Soul Foods will be ...

Solution Summary

This solution includes a marketing plan for a soul food restaurant, including the type of product the company will offer, the product branding strategy, how the product fits within a product line and the depth and breadth of the line, and the solution explains how the product and target market strategies fit with the organizational strategy.

This solution includes links and examples.

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