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Marketing Plan for a Soul Food Restaurant

The company is a soul food restaurant. I need a marketing plan that will:

1 . Discuss the type of product the company will offer and identify its primary characteristics.
2. Discuss the product branding strategy.
3. Discuss how the product fits within a product line and the depth and breadth of the line.
4. Explain how the product and target market strategies fit with the organizational strategy.

Use at 2 references to support the discussion on the product, product characteristics, and target market.

Solution Summary

This solution includes a marketing plan for a soul food restaurant, including the type of product the company will offer, the product branding strategy, how the product fits within a product line and the depth and breadth of the line, and the solution explains how the product and target market strategies fit with the organizational strategy.

This solution includes links and examples.

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