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Marketing Plan for a Soul Food Restaurant

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The company is a soul food restaurant. I need a marketing plan that will:

1 . Discuss the type of product the company will offer and identify its primary characteristics.
2. Discuss the product branding strategy.
3. Discuss how the product fits within a product line and the depth and breadth of the line.
4. Explain how the product and target market strategies fit with the organizational strategy.

Use at 2 references to support the discussion on the product, product characteristics, and target market.

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Marketing Plan for Soul Food Restaurant

Soul Foods, a restaurant specializing in soul food will be opening in downtown metro area. The restaurant will serve a range of traditional soul foods including hushpuppies, okra, catfish, and our specialty, fried chicken. In addition, desserts like sweet potato pie, bread pudding, and buttermilk pie will be served. The restaurant will serve fresh and delicious Southern Style Cuisine for takeout or dine in, as well as provide catering. The restaurant will feature "home style" cooking, a welcoming atmosphere and friendly staff. In addition, daily specials will be offered to entice patrons to visit often.

The product branding strategy will focus on the friendly, down home atmosphere paired with the delicious home cooked meals. Patrons will enjoy the "flavor" of the restaurant from the red and white checked laminated tablecloths, to the friendly staff, and appetite friendly menu. Soul Foods will be ...

Solution Summary

This solution includes a marketing plan for a soul food restaurant, including the type of product the company will offer, the product branding strategy, how the product fits within a product line and the depth and breadth of the line, and the solution explains how the product and target market strategies fit with the organizational strategy.

This solution includes links and examples.

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Strategic Alternatives and Recommended Strategy
1. Can the current or revised objectives be met through more careful implementation of those strategies presently in use (for example, fine tuning the strategies)?
2. What are the major feasible alternative strategies available to the corporation? What are the pros and cons of each? Can corporate scenarios be developed and agreed on? (Alternatives must fit the natural physical environment, societal environment, industry and corporation for the next three to five years).
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Recommended Strategy
1. Specify which of the strategic alternatives you are recommending for the corporate business and functional levels of the corporation. Do you recommend different business or functional strategies for different units of the corporations?
2. Justify your recommendation in terms of its ability to resolve both long and short-term problems and effectively deal with the strategic factors.
3. What policies should be developed or revised to guide effective implementation?
4. What is the impact of your recommended strategy on the company's core and distinctive competencies?
A. What kinds of programs or tactics (for example, restructuring the corporation or instituting TQM) should be developed to implement the recommended strategy?
1. Who should develop these programs/tactics?
2. Who should be in charge of these programs/tactics?

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Evaluation and Control
A. Is the current information system capable of providing sufficient feedback on implementation activities and performance? Can it measure strategic factors?
1. Can performance results be pinpointed by area, unit, project, or function?
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1. Are appropriate standards and measures being used?
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