Marketing Plan for a Soul Food Restaurant
Not what you're looking for?
The company is a soul food restaurant. I need a marketing plan that will:
1 . Discuss the type of product the company will offer and identify its primary characteristics.
2. Discuss the product branding strategy.
3. Discuss how the product fits within a product line and the depth and breadth of the line.
4. Explain how the product and target market strategies fit with the organizational strategy.
Use at 2 references to support the discussion on the product, product characteristics, and target market.
Purchase this Solution
Solution Summary
This solution includes a marketing plan for a soul food restaurant, including the type of product the company will offer, the product branding strategy, how the product fits within a product line and the depth and breadth of the line, and the solution explains how the product and target market strategies fit with the organizational strategy.
This solution includes links and examples.
Solution Preview
Marketing Plan for Soul Food Restaurant
Soul Foods, a restaurant specializing in soul food will be opening in downtown metro area. The restaurant will serve a range of traditional soul foods including hushpuppies, okra, catfish, and our specialty, fried chicken. In addition, desserts like sweet potato pie, bread pudding, and buttermilk pie will be served. The restaurant will serve fresh and delicious Southern Style Cuisine for takeout or dine in, as well as provide catering. The restaurant will feature "home style" cooking, a welcoming atmosphere and friendly staff. In addition, daily specials will be offered to entice patrons to visit often.
The product branding strategy will focus on the friendly, down home atmosphere paired with the delicious home cooked meals. Patrons will enjoy the "flavor" of the restaurant from the red and white checked laminated tablecloths, to the friendly staff, and appetite friendly menu. Soul Foods will be ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
Recent Feedback
- "Thk u"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.