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Four resources in the marketing analysis

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I have chosen Verizon Wireless for my selection and the product I will be conducting a market analysis on is the Motorola Droid Bionic.

Identify 4 resources that can be used in the marketing analysis and planning process and discuss how the resources can be used.

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Solution Summary

This solution discusses four resources that can be used in the marketing analysis and planning process.

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Force field analysis
What are the driving forces?
Consumers want products based on features and capabilities, particularly when it comes to mobile electronic devices. Understanding the driving forces can help the company develop the appropriate marketing message that highlights desired features.

What are the restraining forces?
Price point and availability are some examples of possible restraining forces. Product quality and complex processes are others (Pragmatic Marketing, 2011). If the Droid Bionic is difficult to use, consumers may choose a more user friendly model. The force field analysis can provide insight into any hesitation or concerns consumers may have and address those concerns before bringing the product to market. The analysis may help ...

Solution provided by:
Beatrice Martino, MEd
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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