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Marketing Audit Approach

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Can you please explain the below and how its done?

The product I selected is Sony DVD Players.

Using the Marketing Audit Overview as a guide, prepare an action plan to include key tasks (what you will do and how you will do it) and due dates. Be sure to include key resources such as people, data, reports, and articles, among others to be used

a. What types of information and data you plan to review

b. The types of analysis you might perform on the data that you collect

c. When you plan to do this

d. Any challenges that you perceive in completing the part

As there are five parts to the Audit, and four questions above, you should present to the instructor 20 pieces of information about your approach for doing the audit. While there is no minimum length for this assignment, a one- or two-paragraph response will most likely not provide the reader with sufficient detail to demonstrate that you have (a) thought in depth about the assignment and (b) have in place a work plan that will allow you to begin work that will ultimately allow you to succeed.

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Solution Summary

By example as applied to Sony DVD Players, this solution provides assistance in examining the five steps of the marketing audit approach applying the four questions to each step.

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