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Marketing Audit Approach

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Marketing Audit Approach
Using the Marketing Audit Overview as a guide, prepare an action plan to include key tasks (what you will do and how you will do it) and due dates. Be sure to include key resources such as people, data, reports, and articles, among others to be used.
The key word is Approach. The assignment is asking you to identify how you will approach doing the assignment. The term action plan means what steps you will take to complete the assignment.
When preparing the assignment, for each part of the Marketing Audit you will need to discuss the following:
a. What types of information and data you plan to review
b. The types of analysis you might perform on the data that you collect
c. When you plan to do this
d. Any challenges that you perceive in completing the part
As there are five parts to the Audit, and four questions above, you should present to the instructor 20 pieces of information about your approach for doing the audit. While there is no minimum length for this assignment, a one- or two-paragraph response will most likely not provide the reader with sufficient detail to demonstrate that you have (a) thought in depth about the assignment and (b) have in place a work plan that will allow you to begin work on the project

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Posting gives detailed steps as a clear action plan.

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Executive Summary.
a. What types of information and data you plan to review.
The types of information and data that I plan to review in the executive summary will be to give a preview of the main points of an in-depth report. This summary will be for non-technical people who do not have the time to read the entire market audit report.
b. The types of analysis you might perform on the data that you collect.
First, I will divide the main body of the marketing audit report into sections of 4 pages each. I will write a summary for each of the 4-pager sections. I shall ensure that the size of the report does not exceed one tenth of the contents of these section. I will list the main points that the summary will cover and put them in the order in which they appear in the main report. Then I will write simple declarative sentences that will state each of the main points. Finally, I will add supporting or explanatory sentences as needed, avoiding unnecessary technical material and jargon.
c. When you plan to do this
I plan to write this after I write the main body of the report.
d. Any challenges that you perceive in completing the part.
I apprehend the following challenges. First, the supporting or explanatory sentences do not convey the prime purpose, message, and important recommendations. I apprehend that errors of style, spelling, grammar and punctuation may creep in. Finally, I apprehend the challenges that non-technical people may not be able to understand the import or the meaning of the market audit.

Table of Contents.
a. What types of information and data you plan to review.
I will review the chapter headings and the sequence of chapters as they appear in the main report. I will also review and arrange the subtitles under the relevant chapter headings. I also need to review the tables that need to appear in table of contents. My objective will be to include all the tables and charts that appear in the market audit report. Finally, the Table of Contents will have a list of illustrations.
b. The types of analysis you might perform on the data that you collect ...

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